Writing a sales page is scary. So you put it off. Which only makes things worse, as the pressure piles up and you make it more of a big deal in your head than it needs to be. When you’re in this state of mind, all the copywriting advice in the world can’t help you.
What you need is someone to help you deal with the fear, by asking you pertinent questions about your product or service, and breaking the task down into small, actionable steps. That’s exactly what Amy does with this book, to fast-track you past procrastination and get you to actually write your sales page. She even gives you templates and checklists to make the process easier – and bust any remaining excuses.
Not only does Amy give you excellent copywriting advice, she shows you how to put it into practice and get that sales page done!
Mark McGuinness www.lateralaction.com
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